As part of the project “Upscaling WASH System Strengthening to Achieve SDG6,” AGAHE, in collaboration with WHH, is advancing the impact of the WASH Behavior Change Communication (BCC) Campaign. In Muzaffargarh, a series of awareness-raising sessions were conducted with District Education Authorities in schools, emphasizing the importance of clean water, sanitation, and hand hygiene. Over 10,000 IEC materials with detailed WASH messages were distributed across various schools and educational institutions. This initiative significantly enhances the reach and impact of the BCC Campaign, shaping a community where WASH priorities are well understood and practiced, contributing to better WASH conditions.